I'm the Co-Founder and Chief Product Officer at YPA Group, the company behind YPA-FINANCE — an inclusive finance app built for underserved communities: immigrants, women, and older adults who deserve tools that make money management simple, visual, and human.

As a 3x immigrant, I've lived through the challenges of starting over — learning new systems, adapting to new cultures, and navigating complex financial environments. That experience deeply shaped how I design: with empathy, clarity, and accessibility at the core.

With over 20 years of experience in UX/UI design, product leadership, and creative direction, I've led product and design strategy across startups, global enterprises, and agencies in Israel, Cyprus, and the UK. My focus is on building intuitive, inclusive, and emotionally intelligent products that solve real human problems — especially for people left behind by traditional fintech UX.

I believe good design isn't decoration — it's communication.

And when it comes to money, clarity and empathy can change lives.